A HUMAN TALE, PUNCTUATED BY CHANCE
Back in 2012, in preparation for the launch of Miraval rosé wines, Brad Pitt was looking for an expert to improve the quality of the estate’s wine. He was introduced to the Perrins family by a mutual friend living in the United States.
From their first meeting, they realized that they shared not only the same vision for the future of wine production at Miraval, but also the same values of authenticity, preservation of nature and terroir. A friendship was born.
Together, they soon began exploring the treasures of the vineyard, and saw its potential beyond wine-making.
"I'M A FARMER NOW..."
With a touch of humour, Brad Pitt loves to talk about his role at Miraval and Le Domaine: "I’m a farmer now. … I love learning about the land and which field is most suitable for which grape, the drama of September and October: are we picking today? Where are the sugar levels? How is the acidity? Is it going to rain?"
Beaucastel, one of the Perrin's estates, is notable for the presence of thirteen different grape varieties, which is a rarity in the wine world. Given the beneficial effects of grapes on health, they aimed to go further and understand the specificities of each of these varieties. It took more than 10 years to compare them and come up with a formula that maximizes the antioxidant effects of each. The idea of a cosmetic brand soon followed.
From its creation, Le Domaine was to reflect its history and the encounters that make it unique. Naturally, Brad Pitt and the Perrin family agreed that they did not want the brand to be represented by one face alone.
The terroir, the historical regional roots, the unique qualities of the estate, the involvement of renowned scientists, and the patented active ingredients resulting from 20 years of R&D are all pillars of a story that is powerful on its own.
"If I hadn't seen a real difference visually in my skin,
we wouldn't have bothered"
A LOVE FOR CIRCULARITY & AUTHENTICITY
“Our goal is to imitate the organic cycles of nature, where there is no waste. Anything discarded becomes food for something else. This exemplary circular system is our inspiration for Le Domaine” said Brad Pitt.
The Domaine was built as a start-up, envisioning a better world and a range of cosmetics that have a smaller impact on the planet. Brad Pitt, who is already a big fan of architecture and design, immediately embraced the idea of upcycling oak wood from wine barrels. Together with a designer and a local artisan from the Jura region (in eastern France), they worked to create a unique cap for the jars and bottles. Each piece is individually carved and unique.